Over the last few years we have gone through a technological transformation that has given rise to new communication paradigms that have reached all possible areas, and the business sector could not be less. That is why we dedicate this article to one of the forms of communication that has grown the most today due to the dynamism that it contains: the Digital Signage.
In general terms, the Digital Signage is the channeling the message (as a brand or product) through large-scale display means, that is, screens (beyond mobile phones and computers) through which you communicate with the publics of your company, whether internal or external.
The digital signage can be presented in different formats but all have a common denominator: they attract attention and promote more effective communication with your target, since they offer the possibility of creating a link with it through interaction and gamification processes (one of the most significant communication paradigms in recent years).
There are many ways to classify the types of Digital Signage, but in this case we will focus on the typology according to its reason of being and its location.
If we pay attention to the point where we can find ourselves a device of this type, it is necessary to emphasize that in general it is used in outdoor advertising, but there are numerous applications such as:
- points of sale, to present or promote products and thus favor the purchase;
- restaurants and hotels, in which it can suppose a complete turn of the business and service that is offered (interactive charts, hotels with technological signage, etc);
- companies, as internal communication tools to transmit messages of a corporate nature;
- leisure and culture, such as museums where it is used to show works, offer games or information about something in particular.
En este sentido, Viatek Group is a strategic partner for companies in supporting the implementation of this type of equipment and devices. For the most innovative companies, Digital Signage will serve to:
- Channel the message in an innovative way, apart from being able to differentiate yourself from the competition by being perceived as more figure.
- Interactivity and gamification. The Digital Signage allows you to create interaction games with your audiences, through which you can transmit your message in a much less intrusive and much more attractive way. The trick is to involve your target.
- To be more brand heart and less mark reason. This refers to the ability to reach the most emotional part of your audience through the engagement created by the digital signage, which will allow you to occupy a place in the mind of your target.
- Increase productivity. Promote products very close to the consumer, in a way that helps to increase the profits of the company.
- Acquire more information about your audiences. This tool offers the option of carrying out a follow-up (at a quantitative and qualitative level) through sensors that record information about people who interact in some way with the screen.
To conclude, it should be noted that new technologies in constant growth have revolutionized the way of understanding our lives and in this case, the Digital Signage is an example revolution in communication. Undoubtedly, it is one of the best means to extend our corporate discourse and the way in which we relate to the brands and products that coexist with us.